Mobile app development
Mobile app development is building and launching a product on iOS and Android, which is a longer commitment than a website because the work does not end at release. CIMA designs and builds apps from Kuwait City and takes them through store submission and launch, with the brand, the store assets and the launch campaign coming from the same team rather than three suppliers.
What we do
We define what the first release genuinely has to contain, design it, build it, and get it through review and into the stores. The store listing is treated as a marketing surface rather than a form to complete, and the launch content is planned alongside the build, because an app that ships with nothing to announce it is the most common way a good product goes unused.
- Product definition and scoping
- Interface and interaction design
- iOS and Android development
- Backend and integrations
- App Store and Google Play submission
- Store listing assets and optimisation
- Launch campaign and content
- Post-launch support and releases
How it runs
- 01
Define
What the first release must do, and what it can wait for.
- 02
Design
Flows, interface and the states people actually hit.
- 03
Build
Development, integrations and testing on real devices.
- 04
Ship
Store submission, review, listing assets and launch.
- 05
Support
Fixes, releases and iteration against how it is used.
When it is the right call
- A service that needs to be usable on a phone rather than a mobile website
- An existing app that is unmaintained and slipping behind OS releases
- A product needing a first release that is genuinely small enough to ship
- An app launch that needs the campaign and the build planned together
In Kuwait and the Gulf
Apps here are usually bilingual from launch rather than after it, which affects layout, typography and content length rather than just strings. Local payment methods, KNET among them, and the continued prevalence of cash on delivery both shape the checkout flow. Neither is difficult, and both are far cheaper to design for than to add to a shipped product.
Mobile app development, asked and answered
- How much does mobile app development cost?
- We do not publish rates. What actually moves the number is the number of distinct user journeys, whether it needs a backend or can use existing systems, how many integrations and payment methods are involved, whether both platforms are in the first release, and how much design work exists already. Scoping honestly against those is more useful than a headline figure that changes on contact with the brief.
- Do you build for both iOS and Android?
- Yes. Whether both belong in the first release is a decision worth making deliberately rather than by default, and it usually depends on where the audience actually is rather than on completeness.
- What happens after launch?
- The work continues, and a plan for it should exist before release. Operating systems change, stores change their requirements, and an unmaintained app degrades quietly until it stops working. Budgeting only to launch is the most common way an app project fails after it succeeds.
- Can you handle the store submission?
- Yes, including the listing assets. Store presence is a marketing surface in its own right: the screenshots, the description and the icon decide whether someone who found the app installs it.
Talk to us about your product.
